GOAL: PRODUCT LAUNCH & PRODUCT MARKETING

The product launch marketing solution is designed for new startups and businesses looking for an end-to-end product launch marketing solution. In this solution, we will provide the following services at a fixed monthly cost.

Our solution for pre-launch and post-launch product marketing

Results & ROI

To launch your product online, we identify your market, audience, and messaging and then set up your launch website, sign up forms, and campaigns to acquire product users.

The complete product launch solution is completed in 4 phases; Discovery, Build, Pre-Launch, and Post-Launch. We bring traffic to your product website, increase brand awareness through paid search campaigns and prepare a content strategy, and set up an automated system to onboard and nurture new product users.

As our marketing efforts are dependant on your product success and user feedback, we also work with your team and to improve your online reputation. Through this launch solution, we aim to bring at least 2K visitors to your product website and get a 30- 40% conversion rate.

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Phase 1 - Discovery, Market Research & Plan

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Gathering Identify Metrics or KPI’s Marketing
Personas Research
Develop Value
Proposition 3-Month
Product Launch Plan

Phase 2 - Set up and Build

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Content Calendar
One Page Website Content (One page)
Campaign Setups – Google/Facebook/App Store/DSPs
One Page Website Design & Development
Video Script for a 1-minute explainer video
Website Analytics Setup (Google Analytics, FB Pixel, Google AdWords)
Marketing & Email Automation

Phase 3 - Pre-Launch and Early Access Signups

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One Page Website Content
Campaign Setups – Google/Facebook/App Store/DSPs
One Page Website Design & Development
Video Script for a 1-minute explainer video
Website Analytics Setup (Google Analytics, FB Pixel, Google AdWords)
Marketing & Email Automation
Setup Social Media Setup

Post-Launch Marketing

This is an ongoing phase and recurs on a monthly basis.

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Email Promotions
Content Writing
Social Media Ad
Campaign Management
Google AdWords Campaign Management
Grow Subscribers List
Lead Nurturing Programs
Growth Hacking
Traffic Building (SEO)

4-Phase Product Launch Solution

We work with your team and construct a marketing plan for all 4 phases using a full-funnel marketing approach. The solution includes product website design, content strategy, paid search marketing, SEO, and social media

Work with one of Nigeria's fastest growing digital marketing agency

We are a Growth Marketing Firm looking to work with Professional Services Firms and Specialised Product Brands who want to generate leads to fuel that growth.